Töbel.
A warm, minimal e-commerce website concept for a furniture and interior design brand. Lifestyle photography, calm neutral tones, and clean product grids make every piece feel premium.
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What the project needed
Furniture is a considered purchase, and customers want to see how pieces look in a real home. This concept needed to present the brand as premium and design-led, highlight collections and new arrivals, and make browsing products feel effortless.
How we designed it
We combined full-width lifestyle imagery with plenty of white space and refined serif typography accented by handwritten script. Sections alternate between inspiration and products: a hero banner, collection highlights, sale and new arrivals, a custom-made product grid with prices, brand values, and a newsletter signup.
Built to look great and convert.
Every section has a job: to build trust, show what matters, and guide visitors to take the next step.
Get a website like thisLifestyle hero banners
Full-width interiors that show products in real, beautiful spaces.
Product grid with prices
Clean product cards that make browsing and comparing easy.
Sale & new arrivals
Dedicated promo blocks to drive attention to key collections.
Brand story & values
Sections that communicate craftsmanship, quality, and design philosophy.
Newsletter signup
Captures emails for launches, offers, and repeat sales.
Responsive store layout
A smooth shopping experience on mobile, tablet, and desktop.
Colors & typography.
A focused palette and a clear type system give the brand a consistent, memorable look.
Linen#F7F4EF
Sand#D8C3A5
Terracotta#B5704A
Walnut#6B4A33
Charcoal#232323
Uppercase serif headings paired with handwritten script feel luxurious and personal.
Small, airy body text that keeps the focus on the products.
Want a website like this?
Tell us about your business and we'll design a website that fits your brand, as beautifully as Töbel.